Cinematic media production and branding strategies that work!
Founded by Steven Heddon, Fusion Marketing combines over two decades of creative expertise with a passion for helping businesses tell their unique stories through strategic branding and cinematic media.
Strategic Branding
Comprehensive branding strategy workshops that define your company's personality and business approach.
Learn more →Media Production
Professional, attention-getting videos designed to achieve your specific goals and target markets.
Learn more →Graphic Design
Creative visual designs that communicate your brand message and engage your audience effectively.
Learn more →Web Design
Modern website designs with current standards and quality digital experiences.
Learn more →Social Media Marketing
Strategic social media campaigns that build your brand presence and connect with your target audience.
Learn more →Valdosta Symphony Orchestra
Discover how we partnered with a celebrated orchestra to expand audience reach and build stronger community connections through our comprehensive services.
The Challenge
We were hired to develop a comprehensive marketing plan to help expand the Valdosta Symphony Orchestra's audience base. While current attendance is largely made up of individuals 55 and older, our strategy focuses on engaging younger and more diverse community members through targeted outreach, contemporary messaging, and broadened visibility.
The goal was to strengthen long-term audience growth while preserving the orchestra's loyal supporters.
Our Solution
We delivered a comprehensive 26-page marketing report outlining key strategies to expand audience reach and strengthen community engagement.
The plan included recommendations to refresh and optimize the website; develop a targeted PR and media outreach strategy; design new digital and print promotional materials; expand and refine email marketing; and implement a coordinated social media strategy. We also proposed creating video content, including concert footage and interviews, to capture and share the stories behind the music.
Additional initiatives included developing "A Night on the Town" partnership packages with local hotels and restaurants, engaging with local non-profits, strengthening relationships with educational institutions, and involving the Board of Directors and Symphony Guild more actively in marketing and advocacy efforts.
Services Delivered
Strategic Branding & Marketing Plan
Developed a comprehensive 26-page marketing strategy document with actionable recommendations for audience expansion, community engagement, and brand positioning to attract younger and more diverse audiences while maintaining the loyalty of existing patrons.
Media Production
Produced professional video content to capture the energy and artistry of live performances, share stories behind the music, and create engaging promotional content for digital platforms.
Web Design & Development
Designed and developed a modern, user-friendly website that showcases performances, enables online ticket sales, and engages visitors with compelling content about the orchestra and its mission.
Social Media & Digital Marketing
Implemented a coordinated social media strategy and refined email marketing campaigns to build consistent engagement, increase ticket sales, and foster a vibrant online community around the orchestra's performances and mission.
Partnership Package Development
As part of our comprehensive marketing strategy, we designed and implemented strategic partnership packages with local businesses to create unique, elevated experiences that would appeal to new audiences while enhancing the overall value proposition of attending orchestra performances.
Our signature initiative, "A Night on the Town," partnered with The McKey, a distinguished local boutique hotel, and their acclaimed restaurant, Oak and Olive, to create a complete cultural experience. This exclusive package seamlessly combines Symphony tickets with fine dining, craft cocktails, and luxury accommodations, transforming a concert evening into a memorable destination event that encourages attendance from both local patrons and regional visitors.
Graphic Design
Created fresh, contemporary promotional materials for both digital and print channels. Designs balance classical elegance with modern appeal to attract diverse audiences while honoring the orchestra's heritage.
Comprehensive Marketing Partnership
Our comprehensive services helped the Valdosta Symphony Orchestra position itself for sustainable growth and deeper community engagement across all generations.
Your organization deserves the same level of strategic thinking and creative excellence. Let's discuss how we can craft a comprehensive marketing partnership tailored to your unique goals.
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Our Services
Process & Pricing
Working Together
Powering brand success for 20+ years.
A selection of clients we're proud to have served.
Ready to bring your vision to life?
Fusion Creative Marketing delivers branding strategies and cinematic media production that elevate your brand.