We were hired to rebrand an established honey company, Deep South Honey.
To increase market share, our strategy was to rebrand the product with an upscale image and packaging, renamed Pure Southern Honey. Our initial market is upscale specialty stores and boutiques in the Southeast. We are debuting the new brand at the International Gift and Home Show, Americas Mart, in Atlanta on July 10th. We have a pre-show campaign reaching out to the show attendees that fall within the type of stores targeted with a survey asking them questions about their shop and their retail needs. They can then bring the
survey to our trade show booth and receive a full size jar of honey. We will also be targeting food distributors at the show. We are currently working on engaging with food bloggers and food influencers to create content for a robust social media campaign. We have produced a media kit to be available at the show and online.
Our creative production for this project is new logo, updated website, brochure and new messaging, video, sales and order sheet, press kit, graphic usb drive, social media assets, and trade show booth.