Fusion Creative Marketing and CA Marketing Group have been contracted by Valdosta State University, to collaborate on marketing strategy and media planning. The goal is to increase student enrollment and create brand recognition across the region.
Steven Heddon creative director of Fusion, in collaboration with Caila Anderson marketing consultant of CA Marketing Group, will assist VSU in executing a strategic media and marketing plan. Together they will determine placement and effective messaging across multiple media channels throughout Georgia, Florida, Alabama, and South Carolina. The plan will integrate marketing efforts and increase brand awareness of VSU and its programs, highlight VSU as a top university, and demonstrate the importance of VSU and its students in South Georgia.
“We are excited to partner with a local agency that combines both the creative and branding services of Mr. Heddon and the strategic planning and marketing expertise of Ms. Anderson,” explained Keith Warburg executive director of communications and marketing, Valdosta State University. “We are committed to South Georgia, and the ability to partner with an agency that both knows the regional market and provides expertise in managing an effective marketing strategy is essential to the growth of VSU.”