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Raintree Village

Raintree Childrens and Family Services

The Need

Raintree Village Children and Family Services, (Raintree Village) is a non-profit founded in 1967 to provide a home and specialized services for foster children in South Georgia. Raintree Village wanted to bring their brand and marketing tools up to date. As a non-profit organization, strengthening their fundraising reach was of vital importance.

Nonprofit organizations issues and concepts word cloud illustration. Word collage concept.

The Research

Using management workshops and independent research, we analyzed their overall position and proposed a marketing strategy (who is the audience, what is the message, and what are the means to communicate it).

Strategy and management as a concept

The Analysis

We concluded that a re branding should have the goal to increase awareness of Raintree Village, to allow them to increase their donor base, and to increase donations from their current donor base.

Branding

The Branding Workshop

We conducted a half-day branding workshop to define The Raintree Village brand values and attributes.

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The Website

View Website

We designed, built, and launched their new website applying their new  brand identity.

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The Video

We produced a series of videos to be used in fundraising activities and on the new website.

Raintree Village Video

Graphics And Newsletter

We produced a Mothers Day Collection Poster and created a Summer Newsletter for print and digital delivery.

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Press Conference and Auction

We conducted a press conference announcing their 50th anniversary capital campaign. We invited local government officials and dignitaries to speak to the press which included television, radio, and newspaper coverage to help start selling the annual benefit auction tickets.

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Auction Video

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We produced video content that was shown at the auction.

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We created solicitation materials, and a media mix of PSA’s, radio appearance, print interviews, and social media content.  The auction was attended by over 200 people and raised 34,000 dollars.

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