Raintree Childrens and Family Services
(229) 460-0479
Raintree Childrens and Family Services
Raintree Village Children and Family Services, (Raintree Village) is a non-profit founded in 1967 to provide a home and specialized services for foster children in South Georgia. Raintree Village wanted to bring their brand and marketing tools up to date. As a non-profit organization, strengthening their fundraising reach was of vital importance.
Using management workshops and independent research, we analyzed their overall position and proposed a marketing strategy (who is the audience, what is the message, and what are the means to communicate it).
We concluded that a re branding should have the goal to increase awareness of Raintree Village, to allow them to increase their donor base, and to increase donations from their current donor base.
We conducted a half-day branding workshop to define The Raintree Village brand values and attributes.
We designed, built, and launched their new website applying their new brand identity.
We produced a series of videos to be used in fundraising activities and on the new website.
We produced a Mothers Day Collection Poster and created a Summer Newsletter for print and digital delivery.
We conducted a press conference announcing their 50th anniversary capital campaign. We invited local government officials and dignitaries to speak to the press which included television, radio, and newspaper coverage to help start selling the annual benefit auction tickets.
We created solicitation materials, and a media mix of PSA’s, radio appearance, print interviews, and social media content. The auction was attended by over 200 people and raised 34,000 dollars.
