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Georgia Physicians South

The Need

Georgia Physicians South (also known as GPS) is the result of the merger of two large practices with four locations in the Waycross area. GPS needed a new brand for their combined practice that would allow them to retain their patient bases and better compete with large hospital groups.

Infographic illustration of Brand strategy - four items.

The Analysis

Using management workshops and independent research, we analyzed their competitive position and proposed a marketing strategy (who is the audience, what is the message, and what are the means to communicate it).

gps strategy

Branding Workshop

We conducted a half-day branding workshop to define the Georgia Physicians South brand values and attributes.

GPS Visual Identity Report

The Brand Idenity

We designed a new logo, tagline and accompanying visual identity which would be used on the new website and any future marketing materials.


The Website

We designed, built, and launched their new website at www.gpsdrs.com

Screen Shot 2015-06-29 at 2.45.51 PM


We photographed the doctors and staff (some 80 people) on their four premises in and around Waycross.

Screen Shot 2015-06-29 at 2.52.01 PM

The Print Ad Campaign

We designed and executed a brand launch campaign to introduce the new brand and website, using a variety of local print media.

Print AD

The Print Ad Campaign

Ad  No. 2