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Fresh Beginnings

Fresh Beginnings

The Need

Fusion Creative Marketing was hired by Fresh Beginnings to rebrand their line of fresh-baked gourmet cookies and create a new website for the retail market.

Fresh Beginnings Old Logo

Brand and Strategy

As part of our market research we reviewed all of their existing brand assets, including their messaging and business strategy. We studied their target demographics and consumer segments, competitor branding and social media presences.

 

brand-and-strategy-screenshot

Guidelines and Samples

After the Brand Audit and Strategy and Branding Workshop, we presented marketing guidelines, a defined brand promise,a brand personality, creative design framework (shape, fonts, colors) to maintain consistency across all marketing platforms. We worked closely with the internal graphics team to create a new logo, tagline and graphic identity that worked for all marketing materials.

guidelines-and-samples

E-Commerce Website

View Website

We built a new e-commerce website incorporating their new brand identity, logo, and photography.

website

Video

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We produced a lifestyle video to be used on their website and social media.

video-and-photography

Marketing Plan

Fusion created an initial integrated marketing communications plan for implementation by their internal marketing team.

marketing-plan